About
I've been where you are.
I built a furniture e-commerce business to £30m turnover with a team of 60+.
I know what scaling looks like - and what breaks when you do.
Most founders don't have a marketing problem.
They have a clarity problem. The business grew faster than the structure around it, and now every decision feels like a guess.
Marketing spend goes up. Confidence doesn't. Agencies multiply. Visibility doesn't. You're busy - but you're not sure you're moving forward.
I work with founders who recognise that pattern and want to change it.
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Background
Built from the inside out
- Grew up in the family furniture trade
- Launched a digital furniture e-commerce business at the start of the UK's online revolution
- Scaled it to £30m turnover with a team of 60+
- Managed product, brand, commercial strategy and marketing - simultaneously
- Now work exclusively with founder-led ecommerce businesses in the £1m–£5m range
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Product first. Commercially grounded.
Marketing cannot outrun weak product decisions or fragile margins. Where product and brand are strong, marketing leans into them. Where economics are weak, I address that first.
The aim is simple:
- Reduce waste
- Reinforce what's working
- Grow profitably
What the work involves
Depending on the level, the programme covers:
- A full commercial review of product, margin and channel performance
- A clear marketing plan built on what the business actually needs
- Structural changes so decisions happen without you in the room
- Ongoing support until the new rhythm holds
Interested?
The first conversation is free and honest. If I don't think I can help, I'll say so.